For What It's Worth Billboard
Shortly after KMTV was purchased by Emmis Communications, substantial changes were made. Not only were the elements like the logo and graphics package changed, but the very format of the news broadcast itself changed. The 6:00 PM newscast was now gone completely and the sports segment was also dropped from the remaining newscasts.
With no actual sports segment, the station’s sportscaster Travis Justice, was now utilized in a new commentary segment entitled “For What It’s Worth.” Christian was given the task of creating a new billboard that would not only promote the new segment with Travis, but one that would also reflect the changes in graphics at the station as well. For what it’s worth, the result was a pretty good billboard.