AP Logo Redesign
Sergeant’s Pet Care Products manufactures hundreds of products for pets. They are best known for their flea and tick control products for dogs and cats, but they offer many other products and cater to many other animals as well. In 2008 Sergeants acquired two different aquatic product lines and a pet dental line. During his tenure with Sergeant’s, the majority of the work Christian did was with those three product lines.
When Sergeants acquired the Aquarium Products line, the first order of business was to update the logo. This task had two components. The first was to create a logo that visually communicated what the products were for to the consumer. The second was to incorporate the letters “AP” and the name “Aquarium Products” into the logo, as neither element alone was enough to satisfy copyright requirements. This project required a quick turnaround and in that time frame Christian created several viable logos. Remarkably, the logo that was ultimately chosen was his favorite. Christian remains pleased with the simple and clean design of his first copyrighted logo.