Action 3 News Vehicle Wraps
When Journal Broadcasting bought KMTV, the station went through many changes, the most significant being a change in the station’s branding. Everything was completely reworked from the logo, to colors, to a new name: Action 3 News. Once the new look was in place for the on-air graphics, Christian was put in charge of creating all other graphics to reflect and reinforce the station’s new brand.
With regards to redesigning the look of the fleet of vehicles, the goal was to create moving billboards. Christian wanted to create something eye-catching that would definitely draw attention. Christian also used the arrow element from the new graphics package, along with a steep-angled design to convey a sense of motion and therefore “action.” The resulting vehicle wraps came out pretty hip and cool, and are definitely unique in the market.