Action 3 News Stationery
When Journal Broadcasting bought KMTV, the station went through many changes, the most significant being a change in the station’s branding. Everything was completely reworked from the logo, to colors, to a new name: Action 3 News. Once the new look was in place for the on-air graphics, Christian was put in charge of creating all other graphics to reflect and reinforce the station’s new brand.
With regards to the stationery, the goal was to maintain a simple and clean design, yet somehow evoke the idea of “action.” After several rounds of concepts, Christian struck upon the idea of using racing stripes as a graphic element and the new stationery system grew from there. Since racing stripes are themselves quite basic, they were the perfect basis for a simple and clean system and the entire project came together quite nicely.