Action 3 News Sales Presentation Folder
When Journal Broadcasting bought KMTV, the station went through many changes, the most significant being a change in the station’s branding. Everything was completely reworked from the logo, to colors, to a new name: Action 3 News. Once the new look was in place for the on-air graphics, Christian was put in charge of creating all other graphics to reflect and reinforce the station’s new brand.
The KMTV sales department needed a folder created with which they could present their various proposals to clients. Christian’s job was to create a folder which not only promoted the Action 3 News product, but also some of the station’s other on-air programs. Since the news product is a stand-alone entity, but still technically programming, Christian wanted to separate it from the other programming, but maintain a connection between the two. To separate the two elements, Christian featured the News segment on the front of the folder and the other programs on the back. When the folder is opened, however, the front and back combine to create a nice, wrap-around effect.