Action 3 News Broadcast Calendar
When Journal Broadcasting bought KMTV, the station went through many changes, the most significant being a change in the station’s branding. Everything was completely reworked from the logo, to colors, to a new name: Action 3 News. Once the new look was in place for the on-air graphics, Christian was put in charge of creating all other graphics to reflect and reinforce the station’s new brand.
The Broadcast Calendar was designed to create a uniform billing period and was adopted by broadcasters, agencies, and advertisers for billing and planning functions. Rather than simply use generic broadcast calendars, the KMTV sales department asked Christian to create broadcast calendars that were unique to the station. That way, when the calendars are given out, the clients would be reminded of Action 3 News every time they used them. Christian then set out to create something not only easy to use and visually appealing, but also a piece that would simultaneously not be too distracting. After all, who wants to look at an loud and ugly calendar for an entire year?